This is a concept for a shopping mall in Hong Kong featuring a prestigious Italian retail brand.
The design draws inspiration from the timeless grandeur of the Colosseum, reinterpreting its iconic proportions and architectural language in a contemporary form. The mall’s distinctive silhouette will not only serve as a landmark in the cityscape but also as a symbol of Italian refinement.
By blending classical Roman elegance with modern functionality, the project embodies the essence of “Made in Italy” — sophistication, craftsmanship, and attention to detail. The architecture evokes Italy’s cultural heritage while reflecting its reputation for innovation, luxury, and enduring style. This unique fusion highlights the spirit of Italian quality, offering visitors an experience that is both international and unmistakably Italian.
Location: Hong Kong
Date: 2014
Team: with BCD Progetti
